Founded by Holly Dolke and Aaron-Evans Aghoghogbe in 2018 to provide a 360 degree fitness training ecosystem for women who want short, quick and easy workouts while cultivating their inner confidence so they can look and feel their best!
Within just 2 years of starting, BodyBrand made its mark in the crowded health and fitness space and emerged as a true market leader - all thanks to its highly ambitious, talented team that’s working in the trenches to further the initiatives of following two brands:
Holly Dolke is the co-founder of BodyBrand. She’s a renowned fitness expert featured in VOGUE and POPSUGAR. Her fitness journey started in 2015 with a YouTube channel where she shared her personal struggles with losing weight and how she overcame them by avoiding the mainstream advice. Since its inception, the channel has garnered a loyal following of 1.65MM subscribers which is exponentially growing every single day. Holly is on a mission to help women not only transform their body physically but also empower their minds so they can feel confident in their own skin.
Hooked is the health and fitness brand inspiring women to take action. Providing educational mindset training and a balance of effective and convenient workouts to ensure members feel accomplished in body and mind. Community is central to the brand - we put our users first and motivate and support each other.